Food
FoodEx
Svitlana Kotenko
Co-founder, managing partner
Location:
Kyiv, Ukraine
Languages:
English
Assistance needed:
Micro loan
FoodEx – healthy food manufacture and delivery service
Pre-war situation
FoodEx launched in 2014 was successfully developing in Kyiv and we had franchising partners – in Lviv, Kharkiv, Mykolaiv, Kryvyi Rig.
Food production – 660 m2 in Kyiv, certificated by HACCP and ISO 22000:2018.
Team of 40 employees in Kyiv
Target audience – to loose extra weight, to have healthy food nearby and save time and energy, to improve health
We deliver 3500-3700 orders per month = 18500 dishes per month
22 meal programs – weight loss, balance and medical nutrition protocols
Awards: Ukrainian Nation Prize 2017, 2018, 2019, 2020, “The Highest Sample” Award, “Leader of Ukraine”, Golden Symbol of Quality of National Goods and Services
Effect of the war
February – June 2022 – stopped business and worked as volunteers in Kyiv. Company cooked meals for those who protected Kyiv, police, old people
September 2022 – March 2023 FoodEx didn’t work in Kyiv because of problems with electricity
Franchising partner in Lviv worked successfully in 2022
Franchising partners stoppped FoodEx business in Kharkiv, Mykolaiv, Kryvyi Rig
Resulting challenges
1. How to return number of customers, income which we had before war
2. Find new business ideas to grow
The sought-for solution
1. Developing FoodEx in Kyiv and Lviv
2. To start new product – FoodBanka (ready-to-eat meals and bone broth in pouch packs or glasses with term of use 1-2 years) which has export potential
20% of sales go to the EU
Do you want to support the “FoodEx”?
You can contact us directly or fill the contact form and we will be in touch soon with all the details
Phone number
+38 067 466 94 67
wintradeEUA@gmail.com