Clothing, Fashion
Mariia Gonchar
Mariia Gonchar
Founder
Location:
Odesa, Ukraine
Languages:
English
Assistance needed:
Assistance in gadget or computer equipment, Design software monthly or year subscriptions, Global or international post delivery in EU or Ukraine
Mariia Gonchar is business idea leverages the creative talent of Ukrainian woman entrepreneur by combining her artistic vision with the power of Artificial Intelligence (AI)
Pre-war situation
All operations were managed solely by Mariia Gonchar on VIDA Shop, including sample delivery to Ukraine.
Engaged in cyberactivism and blogging on WordPress.
Maintained a Behance profile showcasing architectural and art activities.
Self-employed individual with a focus on various creative endeavors such as architecture, design, and digital marketing.
Effect of the war
One major adjustment was the diversification of online business processes, particularly concerning the cessation of sample delivery to Ukraine.
Online Art Market Presence: Despite the challenges posed by the war, Mariia Gonchar remained resilient and adapted her business model to focus on expanding her presence in the online art market
Women-Owned Threadless Artist Shop – this platform serves as a direct avenue for customers to purchase creations, providing a convenient and accessible way to access art
Women-Led Society6 Artist Shop – Through this shop, Mariia Gonchar’s SME offers a wide range of products featuring artwork, catering to a global audience interested in unique and original designs
Featured Artist at Saatchi Art and Open Edition Prints – Mariia Gonchar’s talent and artwork have garnered recognition, leading to Mariia Gonchar’s SME being featured as an artist on prestigious platforms such as Saatchi Art
Resulting challenges
Integration with Shipping Services:
Integrating Artist Shops and art platforms with Nova Poshta Global and Meest Shopping presents several logistical challenges. These challenges include ensuring seamless integration of online ordering systems with shipping services, navigating international shipping regulations and customs procedures, and managing the transportation of delicate artwork safely and efficiently.
Language and Cultural Considerations:
Adapting marketing materials, product descriptions, and customer communications to cater to both English-speaking and Ukrainian-speaking audiences adds complexity. It requires accurate translation of content to effectively reach and engage with target audiences across different linguistic and cultural contexts.
Social Media Engagement:
Effectively leveraging social media for call-to-action campaigns in both English and Ukrainian presents challenges related to content localization, audience targeting, and platform-specific best practices. It requires careful planning and execution to ensure that promotional messages resonate with the target audience and drive meaningful engagement.
Competition and Market Positioning:
Participating in art challenges on platforms like Threadless requires strategic positioning to stand out amidst competition. It entails creating compelling artwork that resonates with the theme of each challenge while maintaining a distinct artistic style that sets Mariia Gonchar apart from other participants.
The sought-for solution
Charity Causes Integration on Threadless:
Exploring possibilities of incorporating charity causes on Threadless, such as the “Humanitarian Aid Voices of Children” initiative, presents an opportunity to leverage the platform for social impact. By partnering with Threadless and relevant charitable organizations, Mariia Gonchar’s SME can initiate campaigns that raise awareness and funds for humanitarian causes.
Registration on Europosters Network:
Initiating registration on Europosters.com.ua and its affiliated network Europosters.eu expands Mariia Gonchar’s reach in the online art market. By joining these platforms, SME gains access to a broader audience of art enthusiasts across Europe. Utilizing Europosters’ network provides an additional avenue for showcasing and selling artwork, further diversifying online presence and increasing sales potential.
Exhibition on Virtual Art Gallery:
Participating in an exhibition on Virtual Art Gallery titled “Dialogues in Digitized Rivalry: Aesthetics of AI Contest Dynamics within Discord’s Social Fabrics” offers Mariia Gonchar an opportunity to showcase artwork to a global audience in a virtual setting. By exhibiting creations in this curated gallery, SME can engage with art enthusiasts, collectors, and potential buyers from diverse backgrounds, fostering connections and increasing exposure for artistic portfolio.
Inclusion in Nova Poshta Global Recommendations:
Seeking inclusion of Threadless and Society6 in Nova Poshta Global’s international delivery recommendation list enhances accessibility for Ukrainian designers and artists. By fulfilling forms and advocating for the inclusion of these platforms, Mariia Gonchar’s SME contributes to expanding opportunities for Ukrainian creatives to reach global markets. Inclusion in Nova Poshta Global’s track list provides added convenience for customers seeking to purchase artwork from Threadless and Society6, facilitating seamless international shipping and delivery processes.
Since 2012, Art contacts in Polish Art Institutions.
Since 2012, Art experience in Polish Art Institutions.
Do you want to support the “Mariia Gonchar”?
You can contact us directly or fill the contact form and we will be in touch soon with all the details
Phone number
+38 067 466 94 67
wintradeEUA@gmail.com