Fashion, Footwear
Marsala
Maria Masliy
Founder
Location:
Kyiv, Ukraine
Languages:
English, Spanish, French, Dutch
Assistance needed:
EU market access
Marsala is a footwear fashion brand
Pre-war situation
The brand participated in various fashion events like fashion weeks, charity events, and pop-up stores. The brand was numerously published in Vogue, ELLE, L’Officiel, Cosmopolitan, Marie Claire, etc., and nominated for different local awards
Effect of the war
During the first months, the production completely stopped, and we lost the investments in the spring collection that we couldn’t produce. Apart from that, we lost a significant part of the local market
Resulting challenges
Since the war in Ukraine started, we have had to reimagine ourselves and move from sophisticated, feminine high heels to producing military shoes.
The brand’s founder Maria Masliy fled from Ukraine to the Netherlands and continued to work on the new product with production in Ukraine
The sought-for solution
4000 pairs of shoes have been sent to the Armed Forces of Ukraine. Thousands of Ukrainian soldiers have tested the shoes at the frontline providing crucial feedback on the product
Currently, we work on the complete rebranding for the North European market, planning to focus on hiking and outdoor shoes. Recently we have run a Kickstarter campaign to help analyze the audience
Building partnerships in the Netherlands
Pop-ups, Kickstarter, some wholesale
Do you want to support the “Marsala”?
You can contact us directly or fill the contact form and we will be in touch soon with all the details
Phone number
+38 067 466 94 67
wintradeEUA@gmail.com